Kayla Brand
Brand Design
Kayla is a fictional hostel located in Phibsborough, Dublin. The hostel is an inexpensive and authentically Irish location targeted to an audience of young adults. The brand represents the coziness of Irish homes, adventure while appearing modern.
Visual Identity
The name of the hostel is a modernised interpretation of the Irish phrase 'le chéile' meaning 'together', highlighting how all different kinds of people from different places with different goals come together under one roof for a shared experience.
The logo is inspired by a traditional Irish patchwork pattern called the 'celtic twist' and features four directional points, symbolising the many journeys that begin from the hostel. Inspired by Phibsborough's position as a vibrant and well-connected part of Dublin, each point represents a different path a visitor can take whether exploring the area's arts festival, local independent businesses, sporting culture, or nearby attractions such as the National Botanic Gardens. The mark reflects the idea that, from this central hub, every direction offers a unique experience and a new opportunity to discover the city.
Icons
A number of hand-drawn icons are part of the brand design, these follow a number of themes referencing the hostel, the feeling of home, and travel. These add a hand-drawn touch to the design and help it to feel more human while acting as a nice contrast to the more modern design elements.
