Ascend App
UX design | Brand design
Ascend is a study app aimed at secondary school students designed to help with studying by offering study methods scientifically proven to be effective, easy customisation and tailoring the app to the student as they use it to help them
be as productive as possible.
Visual Identity
The name and visual identity comes from the idea of comparing studying to climbing a mountain. The name 'Ascend' is a combination of ascending a mountain and
the idea of overcoming a difficult task. The logo is both
a reference to a mountain top and the tip of a pencil, associated with education while resembling the letter 'A'. Simple and recognisable.
Look and Feel
The app was designed to feel simple and easy to navigate
so students can jump right in without the need for any tutorials. This way their journey through the app feels smooth without any delays.
The primary colour used is purple as it's considered a colour that boosts focus, perfect for a study app.
